Tuesday, July 18, 2006

Go Mom!


Tired of trying to commit your family's schedule to memory? Are you sure you can keep track of all those doctor's appointments, church outings, soccer games, meetings, not to mention vacations, hair appointments, or coaching sessions? If you're keeping it all in your head, you're bound to forget important details every once in a while. You just may show up for that soccer game at the wrong field, or at your doctor's office a day early. You need some help, and the Go Mom line of planning and organizing tools can give you just that.

Molly Gold,Go Mom creator and mother of three, realized that women spend twice as much time taking care of children and more hours doing household tasks than men. Moms are also the time managers, keeping track of everyone's daily schedule. The obvious result can be stress and anxiety when trying to manage it all in your head. By being organized, it can cut way down on stress levels, and even give you some designated free time (rather than fleeting moments between activities) to do things you really enjoy.

Molly had an aha! moment a few years ago. She realized that after spending about $500 on organizing tools for her family, she still didn't have what she needed to keep schedules straight. So she set about creating something that would address the priorities of mothering, integrating schedules of working or stay at home moms with the rest of the family. She created a planner that includes family-oriented supplements, such as carpool schedules, menu planners, medical summaries and coach's numbers.

Go Mom products began distribution in 2004 through Target stores nationwide, as well as Office Max, Office Depot, Staples, Borders, and Rite-Aid. They are set to come out with a new line of products this September that will be sold at Office Depot and Staples stores. In addition to planners and calendars, Molly will also begin a coaching service.

Now, what will you do with all that free time?

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