Promote Clean Rivers and Win a Prius

Do you realize that 50% of our drinking water in the US comes from rivers? This is a little bit scary when I think about all the toxic chemicals that are dumped into our waterways. So Tom's of Maine has decided to honor those who are actively participating in waterway cleanup or just educating the public about the importance of keeping our waterways clean. They want to recognize “river heroes” who help improve water quality and inspire others to become involved.

To salute these local citizens, Tom’s of Maine is launching its first-ever ‘River Stories’ Video Contest. The contest invites people to share their river preservation projects online as a way to draw attention to local efforts and volunteer opportunities.

This is a great opportunity to teach our children about protecting our environment, and show them ways they can make a difference. Plus, the winner will receive a Toyota Prius - a great car for someone who cares about the environment. The deadline is October 31, 2008, so get your cameras rolling!